Research Papers

Augmented Reality E-Commerce System: A Case Study

[+] Author and Article Information
Yuzhu Lu

 Wolfram Research, Inc., 100 Trade Center Drive, Champaign, IL 61820

Shana Smith1

Department of Mechanical Engineering, National Taiwan University, Taipei, 10617 Taiwanssmith@ntu.edu.tw



Corresponding author.

J. Comput. Inf. Sci. Eng 10(2), 021005 (Jun 03, 2010) (5 pages) doi:10.1115/1.3385795 History: Received April 18, 2008; Revised February 23, 2010; Published June 03, 2010; Online June 03, 2010

In this study, an augmented reality (AR) e-commerce system was developed and a usability study was conducted to compare the AR e-commerce system with the traditional e-commerce system. The AR e-commerce system was developed as an Internet plug-in, which can be accessed with different computers. Study results show that the AR e-commerce system can provide more information and more direct experiences to online customers, by combining physical environment information with virtual product models. Online shoppers can “test use” products while shopping online and acquire more information about the products. Thus, customers can make better purchasing decisions and have a better chance to purchase the “right” products.

Copyright © 2010 by American Society of Mechanical Engineers
Topics: E-commerce
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Grahic Jump Location
Figure 1

A virtual model in a real scene

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Figure 2

A large marker was used

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Figure 3

AR application running on a laptop computer

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Figure 4

Participants’ self-description



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